Augmented reality (AR) apps aren’t futuristic anymore. Customers are adapting to it faster than you might think. It will not be an exaggeration to say that augmented reality apps will soon determine how people interact with your business.
A whopping 61 percent of customers prefer stores that offer an AR experience to try a product or understand the services before making a purchase. While 40 percent are ready to pay extra for products to experience them via augmented reality. The AR market size is predicted to grow at a 43.8 percent compounded annual growth rate (CAGR) between 2021 and 2028.
So, is it the right time to take the plunge and capitalize on a sizeable chunk of the market via innovative augmented reality apps? Definitely yes.
If you are wondering how to utilize augmented reality effectively, here’s a list of 6 extraordinary AR apps that can get your creative juices flowing and impel you to build one to power your own business.
6 Ingenious Augmented Reality Apps to Try
Online shopping integrated with AR is becoming the norm. From a hat to a house, customers love trying out multiple options with augmented reality. They find experiencing a product, even before hitting the ‘Buy Now’ button, fascinating.
After all, businesses can sustain only when they offer an excellent customer experience, right?
Let’s take a look at 6 popular augmented reality apps that have elevated the customer experience to a whole new level.
1. Houzz
This is a brilliant application for furniture and home goods sellers. It is available on both Android and iOS platforms. Houzz helps customers find the perfect piece of furniture with its in-app purchase feature or get amazing ideas on interior layout and design they can use for their homes.
The “View in My Room” feature on Houzz offers an augmented reality experience. Customers can take a picture of their room, and using the 3D technology, place different products to get a real-time idea of how their room looks like.
Now, isn’t that a cool augmented reality app?
2. Snapchat
Why should social media miss all the fun with AR technology? Snapchat, one of the best augmented reality apps, fills this gap and lets users and brands experience AR like never before. Yes, those zany face filters on Snapchat are nothing but augmented reality at work!
Akin to other social media platforms, businesses also use Snapchat and its AR feature and filters to bolster their social media marketing strategy. The app is available both for Android and iOS users. Download Snapchat now and explore its amazing features.
3. YouCam Makeup
No more buying expensive makeup products on a leap of faith! Makeup artists and cosmetic connoisseurs can now enjoy AR technology as well. YouCam Makeup, one of the most innovative augmented reality apps, lets users try different products from top brands at its makeup counter. Shoppers can purchase products after they are fully convinced.
YouCam Makeup saves you tonnes of money, time, and the arduous process of physically trying hundreds of products before you find the perfect one.
4. Bookful
How to revive the dying book-reading habit in children? By making the reading experience fascinating. Or, better still, with AR technology! Bookful library augmented reality app brings books to life, so kids experience the joy of reading using AR and 3D images.
Instead of spending time on different gaming apps, children can truly immerse themselves in the world of their favorite story characters and be a part of the plot twists.
5. SketchAR
SketchAR is the go-to app for amateurs who wish to learn the craft of drawing interestingly. This powerful app comes with AR, AI, machine learning, and neural network features that allow users to place the image on canvas, paper, or anywhere and trace the lines with their smartphones. While users enjoy the AR experience of drawing on any surface, AI assists them in figuring out how to draw a particular object. With augmented reality glasses, people can also interact with high-definition holograms.
6. Wikitude
This is not an AR app per se but a Software Development Kit that allows users to develop their choice of applications for tablets, smartphones, and digital eyewear. Wikitude has Cloud Recognition, cloud-based storage for images, and Wiki Studio a code-free, augmented reality editor. People can use the simple drag-and-drop feature to create, test, and publish AR works.
The best of using Wikitude is no programming required!
Summing Up
The only way to boost your business with tech is to embrace and integrate the latest features. AR is no different. Augmented reality apps have the power to build an enormous customer base and also increase customer retention if used rightly.
Need some more insight into how AR is helping today’s business? Download this whitepaper for a full account.
So, have you brainstormed on ideas for building augmented reality apps for your business? Let us know in the comments below.
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