Information Technology

Is Your Brand Ready for Voice Technology?

Is Your Brand Ready for Voice Technology?

“The weather is not suitable for going out shopping today” – that could be your friend answering your question on the day’s weather forecast or even a smart speaker. Voice-enabled smart devices are everywhere today. These incredibly portable devices break down complex computing into effortless processes that eventually help make your life more convenient. This can be a great opportunity for brands to identify the potential of voice technology and leverage it.

Voice tech is getting more appreciation worldwide as far as any technology is concerned. 

Brands who understood the potential started integrating the technology long before others noticed sell better and faster.

Best example of this scenario: “smart homes.” A smart home allows you to control basic functionalities of your house, such as turn the lights on and off, monitor appliances, and do more – without physically touching anything at all. 

And we are all aware of how fast they are getting adopted everywhere. 

Businesses who have started thinking in that line are selling more out there as compared to their peers. Done right, voice enablement creates a positive association with your brand. 

The thing with voice interaction tech is that it makes the association personal. The more your customer interacts via voice with your product, the more they connect with your product. Eventually, it develops into becoming a habit of your customer’s daily life. 

Mark Weiser, CTO at Xerox-PARC once said, “The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they are indistinguishable from it.”

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How some companies are using interactive voice experience and making a vast difference

Brands are using voice technology to create conversational engagement via smart speakers, chatbots, and IoT devices. Together, they are creating meaningful experiences for their customers. 

For instance, In 2019, Reebok started a giveaway contest where it was giving away its limited-edition Cardi B sneakers to users of voice-powered Google and Alexa assistant devices. During the campaign period, fans could enter the contest by simply saying, “ Open Reebok Sneaker Drop.” Furthermore, they could also check the status of their entry by saying, “Ask Reebok Sneaker Drop If I Won.”

KFC Canada has a unique way of connecting with chicken lovers. With Alexa, you can have Colonel Sanders crack chicken jokes, random chicken thoughts, and chicken pick-up lines. And if the jokes stir up your appetite, you can simply say, “Alexa, ask K.F.C to place an order,” and order the finger lickin’ wings easily. 

See how smart companies are trying to bring their products around voice-powered technologies to not just boost their business, but build new pathways of customer communication. 

Build your products around voice-powered devices

If you’re thinking voice technology is the future, think again. The technology is very much here and smart companies are getting smarter by integrating it. 

Large ecommerce sites like Amazon, eBay, and India-based Flipkart are already experimenting with the technology. According to research by Google, its assistant usage in India grew by 6X in 2018. Also, 28% of searches of all searches are done by voice. 

These stats are evident of the increasing prominence of voice technology. 

Start improving and improvising your product and services for voice-powered devices. They are clearly the next stage in user interface. If you are able to create customer engagement for your products around these devices, you will lead your domain in all kinds of disruptions and economy.

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