At Kuwait News, the World’s First AI Newscaster Attracts Attention

At Kuwait News, the World’s First AI Newscaster Attracts Attention

Talk has recently swirled around the types of jobs that artificial intelligence (AI) technology could eventually replace.

For example, Goldman Sachs Group Inc. recently published a report that states that as many as 300 million jobs could be affected by AI in some way. It explains that office and administrative support jobs are most likely to be affected, followed by those in the legal industry, architecture and engineering.

What you may not expect to hear is that AI may one day be able to replace the traditional newscaster. If what’s happening at Kuwait News is any indication, that day could be coming sooner rather than later.

Even with AI technology flashing the potential to turn the labor mark upside down, AI companies continue to gain traction. OpenAI, parent company of ChatGPT, raised $10 billion from Microsoft Corp.

And these AI-based integrations are only likely to become more common. Startups such as GenesisAI are already building AI-based marketplaces to allow any business to integrate AI into their existing business model. And the company has already raised millions from retail investors to make it happen.

Kuwait News Rolls Out Computer-Generated Broadcaster

Kuwait News recently introduced AI-generated newscaster Fedha to its audience. In a video posted to the organization’s website, Fedha said, “I’m Fedha, the first presenter in Kuwait who works with artificial intelligence at Kuwait News. What kind of news do you prefer? Let’s hear your opinions.”

With blonde hair and light-brown eyes, Fedha looks strikingly similar to Kuwait’s diverse population. The station’s Deputy Editor-in-Chief Abdullah Boftain spoke about Fedha’s creation.

“Fedha is a popular, old Kuwaiti name that refers to silver, the metal. We always imagine robots to be silver and metallic in color, so we combined the two,” he said.

According to Boftain, Fedha’s development is still in its early stages. This is a test to determine whether AI can present “new and innovative” content that engages the audience. He also noted that Fedha may develop a Kuwait accent to deliver news stories in the future.

With the introduction of Fedha, Kuwait News is giving the world an inside look at how AI technology could forever change the way news is delivered. It’s not the only country to take this step. Five years ago, Chinese media surprised the world when it unveiled a 24/7 AI newsreader.

If Fedha continues to evolve, it will be interesting to see whether other news agencies follow the trend to cut costs, improve efficiency and provide round-the-clock coverage.

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