Content and commerce innovator StackCommerce has named Don LeBlanc CEO. Don brings extensive experience in e-commerce across B2B and B2C brands, building and leading both startup and global organizations. His appointment comes when StackCommerce is poised for massive growth following TPG’s Integrated Media securing a majority stake in the company and the subsequent acquisitions of BrandCycle and The Fascination.
As a proven growth leader, Don has a history of attracting top talent and scaling solutions for technology-enabled businesses. Don’s strategy, marketing, and product expertise from his over 20 years as an executive at top-tier brands like Vistaprint, Simplisafe, and Staples will usher StackCommerce through its expansion of end-to-end commerce and content services.
“Don is known as an outstanding leader,” said Karl House, StackCommerce President, “and we’re very proud to say he’ll now lead Stack’s team and mission into this next phase of growth as we build the ultimate commerce and content platform for brands, publishers, and consumers. His expertise will allow us to move with more speed and confidence than ever before.”
“This is an exciting time to be stepping into a leadership role at StackCommerce, and I can’t wait to see how we can further disrupt the industry, solidify our commerce and content expertise, and build better tools for all our partners,” said LeBlanc. “I believe in the value of commerce storytelling as an elegant advertising solution that will remain powerful for the foreseeable future, and I’m very much looking forward to working with Karl and the whole Stack team.”
LeBlanc will direct the business’s continued push to integrate digital technologies, decrease commerce friction, support additional partners, and curate innovative products from a wider variety of sources.