Instagram is testing a new feature called “Limits” that allows users to lock their accounts and limit any potential interactions when they feel they’re the target of harassment. In introducing the tool, Adam Mosseri, the head of Instagram, referenced the recent Euro 2020 final, which saw three Black players on the English National team face a flood of harassment after England lost to Italy when the match went to a penalty shootout.
“Racism and hate speech have no place on Instagram,” Mosseri said in a video he shared on Thursday. “It is not only honestly fucked up to see people treated that way, but it breaks how Instagram works.”
In trying to curb harassment on the platform, Mosseri said Instagram plans to try to reduce hate speech to “as close to zero as we possibly can.” However, knowing that it will likely be impossible to completely eradicate all forms of racism from the app, the company also plans to give people new tools that will allow them “to take some power back.” That’s where Limits fits in. “We know that people sometimes are in temporary moments of real risk and pain, and we need to give them tools to protect,” Mosseri said of the feature.
Ahead of wide rollout, Instagram is currently testing Limits in select countries across the world. In the meantime, Mosseri promised the company would have more to share on how it plans to tackle racism on Instagram in the coming months.