On Tuesday, Instagram launched its first-ever “Creator Week,” a three-day virtual event.
To kick it off, Mark Zuckerberg unveiled new tests and features aimed at helping creators earn money.
Sydney Bradley broke down some upcoming tools Zuckerberg announced.
Here are three key takeaways from Instagram’s livestream:
- Instagram will start testing native affiliate-marketing tools for creators. Brands will be able to set their own commission rates, Zuckerberg said.
- There will be more tools for creators selling their own products and merchandise. Creators with their own products will be able to link to their shops in their personal profiles.
- Creators will be able to earn extra money through tips. Instagram and Facebook are adding tipping features that allow fans to pay creators.
“Our goal is to be the best platform for creators like you to make a living,” Zuckerberg said on the livestream. “And if you have an idea that you want to share with the world, you should be able to create it and get it out there easily and simply – across Facebook and Instagram – and then earn money for your work.”