Quotient (NYSE: QUOT), a leading digital promotions and media technology company, today announced the launch of its white-label digital out-of-home (DOOH) offering, a platform that empowers retailers across all channels and sizes to directly access and sell DOOH as a complement to their retail media offerings.
With roughly 80% of consumer transactions still occurring in the physical store, Quotient’s award-winning, location-based DOOH demand-side platform (DSP) presents an opportunity for retailers and brands to digitize the in-store purchase journey and programmatically reach high-intent shoppers during the path to purchase.
This new white-label solution enables retailers to integrate their first-party data with Quotient’s proprietary location-based intelligence and media measurement to identify the digital screens most likely to reach target consumers to increase store visits and sales. This helps retailers work with brands to plan and optimize their DOOH campaigns more effectively and make audience-based, data-driven decisions to achieve the best possible outcomes, including return on ad spend (ROAS).
“Amid price pressures and the struggle to maintain customer loyalty, retailers need solutions to empower brands to target the right consumers in the right place with the right message,” said Jeff Williams, Chief Retail Officer at Quotient. “Our DOOH tools have a proven track record of success in helping retailers drive increased traffic and CPG brands achieve higher conversion rates and return on ad spend. We look forward to helping these companies grow their businesses and strengthen their relationships with consumers.”
According to eMarketer, DOOH advertising spend is expected to grow by 15% by 2025 and jump to 22% by 2026. Retailers, brands and marketing agencies recognize the power of DOOH to engage diverse audiences and more difficult-to-reach consumers, leading to increased investment in the channel. With access to over 580,000 screens and 150 million mobile devices, Quotient’s DOOH DSP allows for planning and targeting to programmatically reach consumers on digital screens wherever they are and wherever they shop. Retailers can capitalize on this demand by integrating DOOH into their retail media networks.