Simpello and CyberLink FaceMe Collaborate for Frictionless Experiences in Hospitality and Retail

Simpello and CyberLink FaceMe Collaborate for Frictionless Experiences in Hospitality and Retail
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CyberLink Corp. (5203.TW), a pioneer in AI and facial recognition technology has announced a collaboration with Simpello to secure and streamline hospitality processes and retail point of sale (POS) experiences. By combining Simpello’s patented, proximity-based reusable identity and decentralized data technology with CyberLink’s FaceMe® Platform and SDK, next-gen experiences are unlocked for customers.

Seeking to expedite face-to-face interactions, while protecting customer privacy, hotels and retail locations are turning to Simpello. A proven proximity awareness solution provider, Simpello enables the customer’s phone or device to work as an identifier through a decentralized wallet enabled by Bluetooth Low Energy (BLE) and Ultra-Wide Band (UWB), granting a strict-proximity engagement through a 2’ x 2’ zone for a full host of applications, including POS or hotel kiosk check-in/check-out. With BLE and UWB, customers also have a hands-free way of interacting since their devices can stay safely out of sight.

To take their solution to the next level, and further bolster security, Simpello looked to CyberLink’s AI facial recognition engine, FaceMe. Integrating both FaceMe SDK, a cross-platform facial recognition SDK for IoT and system integration, and FaceMe Platform, an API platform for facial recognition applications, to provide users with a frictionless experience.

With the integration of FaceMe, Simpello’s users benefit from leading facial recognition technology, that boasts an impressive accuracy rate of 99.83%, validated by NIST, and iBeta Level 2 certification for anti-spoofing test assurance and compliance. “Simpello can now leverage the power of biometric identity verification with proximity technology to ensure convenience and security – a powerful combination,” said Simpello CEO Ben Robertson.

Within hospitality, resorts are beginning to deploy solutions that provide customers with the ability to take a selfie with their device when reserving a room online. As part of Simpello’s decentralized data technology, the facial template created from the selfie is then stored on the individual’s phone, and only on their phone, along with a unique token.

Once the guest arrives at the hotel, there’s no need for paper or electronic reservation confirmation. The guest simply approaches the check-in kiosk and presents their face to the camera. If the captured face matches the template on their phone, and the correct token is read, the guest can check-in and make room keys directly from the kiosk, saving them, and staff, valuable time.

Similarly, within retail environments, when utilized at the POS level, a customer needs only to have their phone with them and present their face to pay. Not only is the customer provided with a secure and contact free payment method, but the retail location is also provided with valuable analytics regarding customer trends. “AI is already creating personalized interactions for customers,” said Dr. Jau Huang, Chairman and CEO of CyberLink, “We’re excited that the collaboration between CyberLink and Simpello not only creates richer experiences, but also more secure experiences.”

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