Survey
AI and Information Paving the Path to Personalisation

AI will have a massive impact across different verticals of financial institutions.
This survey on AI, brings results from 70 corporate and retail banking groups – in 42 countries.
Conducted online in mid-2019, the report details on how AI and information is paving the path to customer personalisation in financial institutions. Here is a quick glance at some of the areas where key findings are centered around:
- Providing customers personalized communication and guidance (only 32% said ‘yes’)
- Part of value-chain where AI has the highest impact (42% say “customer retention”)
- Delivering personalized digital banking experience using AI (only 47% can)
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