Super Apps: Should Your Business Join the Ecosystem Trend?
Apps used to do one thing—and did that thing very well. You had one for payments, another for messages, a third for shopping. But in the rapidly changing digital economy of today, the distinctions between services are becoming fuzzy. Enter super apps—digital Swiss Army knives with a bit of everything all in one place. But here's the million-dollar question: Should your company develop or integrate into a super app ecosystem? Let's break down what super apps actually are, who's doing...
