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Monetizing Wearable Data: Business Models for the Next Generation of Apps

Monetizing Wearable Data: Business Models for the Next Generation of Apps

We've all witnessed it: the step trackers, the sleep monitors, the rings that understand your stress better than you do. Wearables have been around for a while. But this is what's new—how companies are monetizing wearable data into cold, hard revenue. This isn’t sci-fi. It’s happening right now. From fitness to finance, health to hospitality, companies are finding clever ways to monetize the real-time, hyper-personalized data wearables generate. And if you’re in the business of digital strategy, product innovation, or...